Types of Keywords in SEO

This article will give you an idea about different types of keywords in SEO with simple examples.


  1. Introduction
  2. Importance of Keywords
  3. Types of Keywords

What is a keyword in SEO?

In simple words, Keywords are combinations of words or phrases that individual searches on the web to buy or know about something. They are also called Search Queries. Your website has to be optimized so that it should be able to rank by Google or any search engine. Keywords are one of the fundamental metrics that search engines use to index any particular website for a given query.

Example: Whenever you want to buy something, you will go to google and search for it and what you type in google is nothing but a Keyword

Why are Keywords important?

  • Keywords are the fundamental metrics for Search Engine Optimization, and adding relevant keywords to your content will boost your rankings.
  • Keywords play a bridge between the user and the content. Keywords will help the content writer understand what people are searching for and design content according to their needs.
  • Keywords will help to understand what people are searching for,
  • Keywords will help you to target the right audiences. You should be aware of your target audience, their needs and trigger them with the right keywords.

Types of Keywords:

1. Short tail Keywords

Short Tail Keywords consist of less than three words and are broad topics in general. Short tail keywords are difficult to rank where a website with high domain authority can rank for these keywords. If you are a beginner going for Short Tail keywords will not be a great choice. Competition is very high for short-tail keywords and does not have a high purchase intent.


Consider the word footwear as a Short tail keyword. Footwear is a broad term where it’s not specific regarding why a user is searching for footwear. Footwear can be anything like shoes, slippers, casuals, formals, and many more. 

2. Long-tail keywords.

If a search query consists of more than three words and they are called long-tail keywords. Long Tail keywords help to target a niche segment, have less competition, lesser keyword difficulty, moderate search volume, and high purchase intent. If you are looking for any conversions for your business, you should go for long-tail keywords. 


Reebok Footwear for women is a long-tailed keyword. When a user searches for Reebok footwear for women, the user might buy the product. So you can understand why a user is searching for Reebok footwear.

In this case, if the user searches for footwear which is a short tail keyword. It will be difficult to understand why the user has searched for footwear. Hence long-tail keywords exhibit specific search intent.

3. Seed Keywords:

Seed Keywords are root keywords for any given keyword. Every keyword had a seed keyword in it that gives a specific meaning to any keyword.

Let us take an example of a long-tail keyword Best Smartphones Under 10000 rupees. From the above example, the seed keyword is Smartphone.

4. Short term Fresh Keyword:

Short-term fresh Keywords are related to a recent topic or trend where these keywords work only for the short term. 

For Example, IPL 2021 is a fresh short-term keyword. It is fresh because it is happening in 2021 and it is short-term because it lasts for less than two months.

Search Volume for Short Term Fresh Keywords will be high during IPL 2021 and they will suddenly fall after IPL 2021. 

Short Term Fresh Keywords are also used to target Short term trends such as Movies, Festivals, Sports.

5. Long Term Evergreen Keywords:

Long Term Evergreen Keywords relate to those topics, which are always in demand and never go out of trend.

For Example, How to learn English grammar? This is a long-term evergreen keyword because no matter what, this topic will never go out of the picture and there will be a constant amount of search volume for this topic.

6. Informational Keywords:

Informational keywords focus on solving a particular problem. 

Websites usually have a blog section, where blogs do not intend to sell anything. Blogs try to solve problems and provide information to the audience. When you have solved your audience problem, it will build trust and loyalty that may help convert that lead into a customer.

Example: How to turn on a Smartphone?

7. Navigational Keywords:

Navigational Keywords are product-specific keywords. A visitor might want to compare different products so he will go for navigational keywords.

Ex: How to turn on a Samsung Smartphone

8. Transactional Keywords:

Transactional Keywords relate to such keywords, where a visitor wants to buy something.

Example: Samsung Smartphone under 20,000 Rupees.

9. Market Segment Keywords:

Market Segment Keywords relate to a particular market or industry. They are usually short-tail keywords and cover the whole market. These keywords are used to understand the market or segment that a product belongs to.

If you take the example of a long-tail keyword “Reebok shoes for Sports” you can easily make out which segment or market the product belongs to, in this example the product belongs to the footwear or apparel market.

10. Customer Defining Keywords:

Customer-defining keywords relate to customer attributes associated with any product.

For Example, In the keyword “Reebok shoes for Women”, the word “woman” describes the customer attribute.

11. Product Specific Keywords:

Product Specific Keywords relate to a specific product that belongs to a particular brand.

For example, when a woman wants to buy Nike shoes, she will not just type Nike shoes but search for “Nike shoes for women”.

12. Competitor Keywords:

Competitor Keywords represent a set of keywords that a competitor ranks for. Through competitor keywords, you can know the keywords that your competitor ranks for, and it will help you to make the same changes in your website.

13. Geo-Targeting Keywords:

Geo-Targeting keywords relate to specific geography. Geo-Targeting keywords will help you to target any geography. These are mainly useful when you know where your ideal target customers are geographically located and target them with Geo-Targeting keywords.

For example, 

Nike shoes for women in India.

Thank You so much for reading this article about different Types of Keywords. I hope you had great insights on the different types of keywords used in SEO.

If you have any questions and queries, please put them in the comments.